What is AdRoll: How It Transforms Digital Marketing
In the ever expanding and evolving landscape of digital marketing, it’s essential for businesses to leverage tools that can make them stand out in a crowded marketplace. Known for its retargeting capabilities, AdRoll has become an essential asset for many online marketers. Here’s an in-depth look at what AdRoll is and why businesses stand to benefit from it.
What is AdRoll?
AdRoll is a digital marketing platform specializing in retargeting, which allows businesses to show ads to users who have previously visited their website. These users, having shown an interest in the company’s product or service, are considered prime candidates for conversion. By strategically placing ads in front of these individuals as they browse other websites, businesses have another chance to draw them back and make a sale.
At its core, AdRoll is a retargeting and digital marketing platform. But to truly grasp its essence, it’s essential to dive deeper into its functionalities and understand the significance of multiple impressions in influencing purchase decisions. The widely acknowledged marketing principle suggests that a potential customer might need to see a product or service up to seven times (often referred to as the “Rule of Seven“) before they decide to buy. Here’s how AdRoll harnesses this concept:
1. Pixel-Based Retargeting:
When a visitor lands on a website, a tracking JavaScript pixel is placed on their browser, without compromising their privacy. This pixel allows AdRoll to ‘remember’ the visitor and their interactions on the site.
2. List-Based Retargeting:
If a business has access to a list of email addresses (like from a newsletter subscription), AdRoll can target these specific individuals with ads on different platforms, such as social media.
3. Dynamic Creative:
Rather than displaying generic advertisements, AdRoll can show personalized ads based on the products or pages the visitor viewed. If someone looked at a pair of shoes but didn’t purchase, they might see those exact shoes in subsequent ads.
4. The Power of Repetition:
Now, harnessing the “Rule of Seven”, AdRoll will display these ads to the user multiple times across various websites they visit, social media platforms, and even their email. The idea is to remind the user of their initial interest subtly.
5. Cross-Platform Engagement:
AdRoll ensures that these reminders are not confined to just the desktop. Whether the user is on a mobile device, tablet, or even in a mobile app, the platform delivers consistent ads, ensuring that the product or service remains top-of-mind.
6. Real-time Bidding:
One of AdRoll’s behind-the-scenes marvels is its real-time bidding system. When a user visits a website or platform within AdRoll’s network, an immediate auction happens in mere milliseconds to determine which ad will be shown. AdRoll bids on behalf of the business to display the ad to users who’ve previously shown interest, ensuring optimal use of the advertising budget.
7. Analytics and Optimization:
After displaying the ads, AdRoll provides comprehensive analytics, showing how many times an ad was shown, clicked on, and more. Over time, using machine learning and AI, the platform optimizes the ad’s frequency and placement to maximize conversions.
Understanding the Rule of Seven in the Digital Age:
Historically, the “Rule of Seven” came from an era where consumers were exposed to fewer ads daily. In today’s digital age, where users are inundated with messages, this rule is even more pertinent. It’s not just about visibility; it’s about creating familiarity and trust.
Every time a potential customer sees a product, they become more acquainted with the brand. By the sixth or seventh impression, the brand feels recognizable and trustworthy, making the customer more likely to purchase.
Benefits of AdRoll:
– Higher Conversion Rates: One of the main advantages of retargeting is that it focuses on users who are already familiar with your brand. These individuals are more likely to convert compared to someone who has never interacted with your brand before. AdRoll’s retargeting capabilities can lead to a significant boost in conversion rates.
– Improved Brand Recall: Consistent brand exposure reinforces recognition. When users constantly see a brand’s ads, they are more likely to remember it when they decide to make a purchase.
– Granular Targeting: AdRoll allows businesses to segment their audience based on behavior, ensuring that the right message is delivered to the right people at the right time.
– Cross-Platform Retargeting: In today’s multi-device world, it’s crucial for businesses to reach their audience wherever they are. AdRoll supports retargeting across devices and platforms, ensuring a seamless experience for users.
– Analytics and Reporting: Knowledge is power. AdRoll’s in-depth analytics and reporting tools provide insights into campaign performance, enabling businesses to adjust and optimize their strategies for even better results.
– Integration with Popular Platforms: AdRoll easily integrates with popular eCommerce and marketing platforms, making it easier for businesses to streamline their marketing efforts.
Why It’s Beneficial to Have AdRoll:
1. Maximize Marketing ROI: Retargeting through AdRoll ensures that your marketing budget is spent targeting individuals who have already shown interest in your offerings, leading to a higher return on investment.
2. Stay Top-of-Mind: With the internet being as vast as it is, it’s easy for potential customers to get distracted and forget about your brand. AdRoll helps ensure that your brand remains at the forefront of their minds.
3. Customizable Campaigns: Every business is unique, and AdRoll provides the flexibility to customize campaigns to fit specific needs and objectives.
4. Competitive Edge: While many businesses use general advertising methods, not all leverage the power of retargeting. By utilizing AdRoll, companies can gain a competitive edge in the market.
5. Scale Growth: When your business grows, so will your marketing needs. AdRoll is designed to scale with you, so it ensures that you always have the tools necessary to meet your evolving needs.
Start utilizing AdRoll effectively with us today!
In the digital age, where users are bombarded with information and advertisements daily, it’s more crucial than ever to stand out and remain memorable. AdRoll provides businesses with a platform to do just that. By leveraging its retargeting capabilities, businesses can re-engage potential customers, increase conversions, and boost brand visibility. In the competitive world of online marketing, having a tool like AdRoll in your arsenal can make all the difference.
As a top Digital Marketing agency in Edmonton, Inspired Method seamlessly integrates AdRoll’s advanced retargeting capabilities to bolster client campaigns. Recognizing the power of repetition in the buyer’s journey, the team harnesses AdRoll to strategically position client brands at the forefront of potential customers’ digital experiences.
By leveraging pixel-based retargeting, dynamic creatives, and cross-platform engagement, Inspired Method ensures that brands remain top-of-mind, driving higher conversions and fostering brand loyalty. This blend of technology and strategic insight has made Inspired Method a trusted partner for businesses looking to maximize their digital marketing ROI.