Digital Marketing Edmonton | Content Is King
The phrase: “Content is king” was coined 26 years ago says digital marketing Edmonton company Inspired Method. And it was coined by none other than digital mogul of his time, Bill Gates. However, what does that mean, and why does it matter to your business? Trevor Samons from Inspired Method Marketing and Coaching will explain the idea behind this well known phrase, and how you can use it in your business to earn more money and succeed.
The saying “content is king” comes from the title of an essay penned by Gates in 1996. The full quote is: “Content is where I expect much of the real money will be made on the internet, just as it was in broadcasting”. And that rings as true now as it did 26 years ago. But does that mean that every small business needs to also have a team of writers and a studio in their business to compete?
Create Content On What You Know
Digital marketing Edmonton company, Inspired Method Marketing and Coaching explains what ‘content is king’ means as it relates to digital marketing. Ultimately, your ideal and likely buyers want to connect with the company or brand they are buying from. Content is the vehicle that allows this to happen. It will allow them to tell others, and attract a larger audience to your website, brand and business. This type of digital marketing is called content marketing.
One of the most important factors is that no matter what content you have, it needs to be valuable to your ideal and likely buyers. It’s the entire reason why sites and apps like YouTube, Twitch and TikTok are so successful. It allows anyone to be a content creator, and create as well as connect with an audience. There are hundreds of various types of content that can be created.
Written Content or Video
There are about as many audiences for as many videos that there are. digital marketing Edmonton company Inspired Method highly recommends long form videos, as they are the most versatile. They can be presented in their original form, or cut into smaller videos for a wide variety of purposes. These are often the easiest videos to make, because the entrepreneur is the topic expert.
They can speak quite intelligently and compellingly about their business and themselves for ten minutes at a time, which is the ideal length of a long form video. They can talk about their background, why they started their business, and different aspects about their business. They can build that audience and help them get to know, like and relate to the business owner. Other companies have a lot of success with videos showing how the work gets completed.
Digital Marketing Edmonton | What Content Should You Create
Videos of a rug cleaning company have gone viral, and so many people are mesmerized by the filthiest rugs getting cleaned to almost brand new conditions. Or time lapsed videos of products being made are extremely popular. The start to finish process of baking a cake, making a table from a log, making candy, are just some examples of what type of content people are consuming these days.
If your business is quiet, many people will love watching videos of the low volume action, often referred to as ASMR. Ultimately, the content must have value beyond just entertaining. It should also help your audience understand what you do, and how you do it best. For example, the time lapse videos are entertaining, but shows your expertise in creating the product.
Audience Engagement Is King
Whatever content you want to create, it’s really up to you, says digital marketing Edmonton owner Trevor Samons. Watch for audience engagement, and get to know what your consumers like and what they want to see. But not only does content drive traffic, but the more content you have, the better SEO results you will have.
SEO stands for search engine optimization, and it refers to maximizing the results when people search for the type of products or services you are selling. The better results you get, the more likely you will be seen by your ideal and likely buyer. So while content is very important, and your business should be working on it, no you don’t have to have a studio or production team in your business.
You Have What You Need To Start
Luckily most people have quite sophisticated devices already, that are capable of taking photos and videos. Most cell phones have high enough quality cameras, at least for small business content. And with easily accessible video editing software like WeVideo and Vimeo, creating great content has never been easier.
Contact Us For More!
If you would like help with marketing your business, or if you think you would benefit by having an accountability partner, digital marketing Edmonton company, Inspired Method Marketing and Coaching would love to be there for you. Contact us today, and set up your free initial consultation, and we can show you how we will help you achieve your business goals!