Get The Marketing You Deserve

You Didn’t Start a Business to be Stuck in One

1   Build More Profit
2  Build a Stronger Team
3  Build a Better Life

You’ve built the foundation — now you need a proven path to grow without burning out.

Join the hundreds of service business owners that have changed their lives and businesses with our proven systems & strategies.

I wanted to build cars that were not something to everyone, but everything to some.

Ferdinand Anton Ernst Porsche

You Didn’t Start a Business to Be Average

 

You started to build something better—for your family, your future, and your freedom. But somewhere along the way, the business started running you.

If you’re tired of spinning your wheels, chasing low-value clients, and struggling to grow a reliable team, we get it.

We help service-based businesses stand out, scale up, and build premium brands that command attention—and profit.

Build Profit. Build a Team. Build a Life.

At Inspired Method, we guide growth-minded business owners to do three things exceptionally well:

  • Increase profit through smarter systems and high-value positioning
  • Build a team that can execute without constant oversight
  • Create a business that supports the life you actually want to live

This isn’t about surface-level marketing. It’s about real transformation—from brand identity to team development to backend systems.

What’s H0lding You Back?

 

Most service businesses don’t fail because of a lack of skill. They get stuck because:

  • They’re overwhelmed by day-to-day operations
  • Their brand looks and sounds like everyone else’s
  • They don’t have systems to scale or a team they can trust

We help you fix that – without wasting time or money on guesswork.

Our 3-Step Method

1

Discover

We start by identifying the root issues holding your business back-from marketing gaps to team dysfunction.

2

Strategize

We tailor a step-by-step plan to improve your brand, operations, marketing and team-building systems.

3

Empower

We guide and support you as you implement the plan-so you grow with clarity, confidence and consistency.

Our Vision:

Dream Big, Achieve Bigger

We don’t just help you grow revenue or refresh your website. At Inspired Method, we go deeper, fixing the core issues that keep your business stuck in survival mode.

Our vision is to transform hardworking service businesses into high-performing, self-sustaining machines.
Not just efficient—but enriching.

We want to see your business provide what it was always meant to:
– A profitable operation.
– A reliable team.
– And a life that’s productive, freeing, and deeply fulfilling.

Our goal? Help thousands of service businesses grow from six to seven figures and beyond, while building the life they dreamed of when they first got started.

Real Growth. Real Results.

 

When you run your business like a premium brand, you attract better clients, top-tier team members, and long-term profitability.
We help you create:

  • A standout brand that positions you as the expert in your market
  • A marketing system that generates consistent leads
  • A team that gets results without micromanagement
  • A business model that delivers more freedom, not more chaos

Our Mission

To help service-based owners become the hero of
their own story-by building businesses that are
profitable, systemized, and built to last.

Driven by Core Values:

Continuous Learning & Growth:

We stay ahead with the most effective, up-to-date strategies, so your business never falls behind.

Five Star Experiences:

Every client interaction matters. We treat you the way we’d want to be treated, like a five-star guest, every time.

Bespoke Quality:

Excellence is our standard. Good is the enemy of best and we aim for nothing less.

Genuine Care:

We care deeply about your business, your team, your family, and your future. You’re never just a number to us.

Transparent Candor:

We have real conversations that lead to real change. No fluff. No sugar-coating. Just honest, practical guidance.

Unyielding Results:

We’re here to help you win. When expectations are high, we aim higher.

Learn from the best at our exclusive events in partnership with Spurrell and Associates CPA. You’ll have the opportunity to learn how to build wealth and win at business while networking with other entrepreneurs from many different regions and industries.

Network, gain wealth-building insights, and start winning in business.

Exclusive Mastermind Group

Our invite-only mastermind is for business owners ready to scale to seven figures and beyond with strategy, accountability, and powerful peer support.

Are you ready to unlock your full potential? Discover how our mastermind group can help you reach heights you never thought possible.

Ready to Level Up?

Join us at our Beat the Odds at Business & Wealth Bootcamp

Take Your Next Step

If you’re ready to stop blending in and start building a premium, profitable business – this is your moment.

Get To Know Our Team

Trevor Samons

Trevor Samons

Founder & Business Coach

I was born and raised in Edmonton, Alberta, and my path to launching a digital agency began in the late 1990s with a deep interest in sales and marketing. I earned my diploma with honours from a local business school, landed a role at a web development company right after my practicum, and never looked back.

After spending six years in Calgary honing my sales skills in pharmaceutical and medical equipment sales, my wife and I moved back home to Edmonton and that’s where everything changed.

It was after this my entrepreneurial spirit truly took flight. We took a leap of faith and bought a small business, and as life would have it, I found myself switching gears from sales and marketing to the electrician trade.

I spent over a decade as an electrician while juggling three home-based businesses and working shoulder-to-shoulder with other entrepreneurs in the service trades. Those years gave me a real-world understanding of what small business owners face every day—late nights, tight margins, and the constant challenge of balancing it all.

But that’s also where I saw a gap. Too many service-based businesses were struggling—not because they weren’t skilled, but because they didn’t have the systems, support, or strategy to grow. That realization brought me full circle, back to marketing—but this time with boots-on-the-ground insight and a mission to help others avoid the mistakes I lived through.

Partnering with my wife professionally has been one of the greatest privileges of my life. Together, we’ve built Inspired Method to give business owners more than advice—we give them clarity, tools that actually work, and the confidence to build something bigger than themselves.

Karen Samons

Karen Samons

Owner & Client Advisor

Karen’s pathway to entrepreneurship wasn’t a straight line. Graduating from the University of Alberta with a Bachelor of Education degree, she began teaching in exclusive private schools in both Edmonton and Calgary. Karen stepped away from teaching full time to be a full time mom. She intertwined her passion for teaching and developing children’s learning by starting a day home. After operating that for five years, Karen wanted to expand her education by enrolling in business courses with a focus on marketing. Being a people person, she is energized by working and collaborating with others. Karen threw herself into mastering social media. She and her husband After running several home-based businesses Karen’s passions grew to include helping business owners with digital marketing services. Karen is continually honing her skills on social media and is sharing that knowledge with her clients.

Josh Spurrell - BMgmt, CPA, CA

Josh Spurrell - BMgmt, CPA, CA

Tactical Support

Josh has been running, studying, and operating small businesses for more than 2 decades. Unlike most Chartered Professional Accountants, he started his business career in the construction field as a contractor. During this time, he was able to see firsthand how conventional services available to entrepreneurs are contributing to the failure rate of small businesses. After selling his business he had a burning desire to help other small businesses owners succeed. He pursued a Chartered Accountant designation, to gain credibility as a business advisor, with the hopes of getting in front of as many business owners as possible.

In 2008 Josh founded Spurrell & Associates Chartered Professional Accountants. Most sizeable accounting firms have either been passed through generations or form as a result of buying out a retiring accountant. However, this firm was not being designed to maximize the profit per hour spent on each client, but rather maximize the chance of success for each client. This caused Josh to make the difficult decision to leave the comfort of an established firm, for a cold start, with no clients, and nothing but a $40,000 line of credit that separated him from failure. Since then, Spurrell & Associates has grown to become a true anomaly in the Edmonton market, as they have surpassed their 8-year anniversary, and have grown to 13 staff.

By providing a unique service offering that included business plans done at scale an intimate knowledge was gained as to what small business strategies work in the real world. Clear trends began to emerge as to which strategies work, which ones don’t, and what order to tackle strategic initiatives. As a result, the business plans began to contain more and more specific actionable steps, with proven results. However, entrepreneurs would still struggle with the implementation of the strategy, much like a homeowner would struggle building their own house, even with a set of world class blueprints.

As Josh began tired of working with marketing companies who would go rogue on the business plans to execute strategies based on feelings, he partnered with Inspired Method to help more business owners walk the proven path to entrepreneurial success.

Alana Gueutal

Alana Gueutal

Business Coach

Alana was born and raised in a small town just south of Edmonton. Gifted with creativity and a passion for the arts, she knew she wanted a creative career, which led her to the field of Graphic Design. Graduating from NAIT with a Graphic Design Certificate, Alana got offered a job with her local newspaper, creating ads and laying out the design of several Alberta newspapers.

While she worked at the newspaper, she also tried her hand at freelance graphic design, and eventually joined her friend and fellow graphic designer into business ownership and founded Jester Communications. There, Alana designed logos, brand identities and packaging for a wide variety of Edmonton small businesses. Getting her certificate in marketing, and joining the Graphic Designers Guild of Alberta, Alana founded another small business – Off The Rack Logos. An e-commerce website selling logo designs to companies ‘off the rack’, all while working for the newspaper.

After several years at the newspaper, Alana left to start working for a small run print shop. Starting off as the graphic designer, then sales rep and eventually operations manager. Alana had the opportunity to buy the shop from the owner, but not before helping him launch a brand new Alberta radio station.

With print and design fueling her passion, Alana doubled sales the print shop in just one year, then doubled sales twice more in the span of a decade. During this time, she enjoyed serving her community as Rotary president, and Chamber of Commerce president. However, after more than a decade of business ownership, Alana and her then business partner decided to dissolve their partnership and go their separate ways. Years of business ownership and working with entrepreneurs helped fuel Alana’s passion for helping small businesses, which is what brought her to Inspired Method.

Whether she is helping clients get the right logo, or brand design, or coaching clients to help them achieve their goals. Alana looks forward to helping entrepreneurs reach their businesses best potential.

Pedro Roche

Pedro Roche

Web Developer

Pedro was born and raised in Santa Clara, Cuba. Pedro always loved computers and technology, his very first computer was an IBM ThinkPad with a 6GB hard drive! He loved everything about it and promised he would try to make a career in the computer science field. When he was 12 years old, he moved to Canada with his parents and sister, and instantly fell in love with the more advanced computers and technology he now had access to. During middle school and high school, he mainly played video games with his friends, and made some very basic HTML websites, while also playing football for his high school team.

Following through on his childhood promise, Pedro decided to attend NAIT’s Computer Engineering Technology program. This is where he first understood what makes a computer function and how even a simple program, app, or website needs to be carefully thought out and skillfully created. By now he has custom built many PCs and created a lot of useful programs.

Pedro joined the Inspired Method team in June of 2022 as a WordPress Developer and has really enjoyed the work ever since. He mentions that since he closely works with clients and a very proficient marketing team, he has learned how business marketing works and why is so crucial for business, especially small businesses.

While working at Inspired Method, Pedro has really honed his skills to create good looking websites that both clients and customers love to look at, while also being fully functional and optimized for SEO to help potential customers find the business. Since he has full control of the websites, he has also become very familiar with dealing with DNS records and server-side controls.

When not at work, Pedro still enjoys playing video games with his friends, staying active by going to the gym and spending quality time with his family and friends.

Taieb "Ty" Mziouid

Taieb "Ty" Mziouid

Social Media Manager

I help people level up — in business, in mindset, and in how they show up every day. I started out coaching people in fitness over four years ago, helping them build discipline and confidence. Then I moved into leading a team, and for the past two years, I’ve been deep in the world of business — managing people, solving problems, and learning what actually moves the needle.

Now, I coach business owners and entrepreneurs who want to grow, not just bigger, but smarter. I’m obsessed with how top-tier brands operate, especially luxury ones. I study them, I make videos about them, and I love figuring out what makes them so good at standing out, selling, and creating loyalty. That kind of thinking shows up in how I guide people, because good branding is strategy, not fluff.

This isn’t about hype or fake motivation. It’s real guidance, from someone who’s in the game and constantly learning. If you want to grow with intention, lead with clarity, and build something worth being proud of, I’m here for it.

Client Testimonials & Reviews

“Inspired method has been a great help to
our company building a great website, marketing
campaign and business coaching. Thank-you!”