1 More Leads
2 Better Customers
3 Higher Profits
Digital Marketing & Business Coaching
Not something to everyone. Everything to some.
No pitch, just thirty minutes discussing your business and an honest answer about fit.
"I wanted to build cars that were not something to everyone, but everything to some."
- Ferdinand Anton Ernst Porsche
We build marketing the same way. We only take on a limited number of service businesses, and we’re a poor fit for anyone shopping on price.
You don’t have a marketing problem. You have a growth problem that marketing alone can’t fix.
You've probably already tried a digital marketing agency. Maybe two. The reports looked busy, the leads were cheap and unqualified, and nothing about the business actually changed.
Most service businesses don't get stuck for lack of skill. They get stuck because they're buried in day-to-day operations, their brand sounds like everyone else's, and they don't have systems to scale or a team they can trust.
Leads are one of seven constraints that decide whether a service business grows. Pricing has to hold. The team has to deliver without you in the room. The numbers have to tell you the truth. The sales process has to convert people who are ready to spend.
We work on all seven. That's the difference between an agency and a growth partner.
More leads - Demand you can predict, from a system that runs whether or not you feel like posting this week.
Better customers - Positioned to attract people who ask what you do, not what you charge.
Higher profits - Pricing, capacity and cost of acquisition reviewed against your actual numbers — not guessed at.
One recording. Several ways to get found.
You already know your trade better than anyone who will ever write about it. The problem was never expertise. It was that your expertise never left the truck.
1: You record once
One video a month, or one a week at higher levels. In the field or in our studio. About the work you already know cold. No script, no teleprompter, no marketing vocabulary.
2: We multiply it
Our production process turns that single recording into several assets: long-form video, shorts, articles, social media management, emails, web design pages. All in your voice, all reviewed by a human before anything publishes and increase your online presence.
3: It shows up everywhere
The same expertise appears across YouTube, Google, social media marketing, email, consistently, month after month. You stop being an option people compare. You become the name they already trust.
Your time cost: roughly 60-90 minutes a month for videos. Everything else is ours.
Marketing pours water into the bucket. We patch the holes first.
Double the leads into a business that can’t price properly, can’t schedule properly, and can’t tell you which jobs make money — and you’ve just doubled the chaos.
Every engagement includes weekly coaching alongside our online marketing services. Not motivation. Working sessions on the things that decide whether growth is profitable:
Systems and operations
The business runs when you’re not in the room. Fewer emergencies, less re-explaining, consistent output from the team.
Financial clarity
Real numbers you can act on — job costing, pricing, cash flow. Backed by a CPA who founded and grew his own firm.
Sales process
A repeatable conversation your team can run, built for trust and repeat work rather than pressure closing.
Leadership
You move from doing all of it to deciding what gets done. That’s the outcome most owners actually came for.
This is why we ask for twelve months. Marketing can move in weeks. A business takes a year to change shape.
Your customers stopped searching. They started asking.
A growing share of buyers now ask ChatGPT, Google’s AI answers or Perplexity to recommend someone — and act on the answer without ever seeing a page of blue links.
Those systems recommend businesses they can find, read and corroborate: real expertise, published consistently, in your own words, across enough places to be believed.
Which is exactly what the engine above produces. We didn’t retrofit for AI search. Our marketing strategy was already building the only thing it rewards.
Four levels. The difference isn’t the price.
The levels aren’t the same service at three prices. Each one adds real capability in three directions:
Fuel — how much content the engine produces
Strategy — how senior the thinking gets
Scope — how many moving parts we coordinate
Starter is the fundamentals: coaching, ads, website. Growth turns the content engine on. Scale is where most clients land — enough volume to own the conversation in their market. Leadership adds fractional marketing leadership, an on-site film crew and coaching for your key people.
We’ll tell you which level fits on the first call, and we’ll tell you if it’s a lower one than you expected.
Who We are for
We’re a fit for some businesses and wrong for others.
This works when you’re...
· Running an established service business with a team — most of our clients are between $500K and $5M a year
· Ready to commit twelve months, because that’s how long real change takes
· Willing to be on camera for an hour a month
· Prepared to change how the business runs, not just how it advertises
· Aiming to be the premium option in your market
This doesn’t work when you’re...
· Pre-revenue, or solo without capacity to take on more work
· Shopping for the lowest monthly fee
· Looking for someone to run the ads and leave the business alone
· Unable to protect an hour a week for coaching
· Wanting leads without changing anything else
Results, and the businesses behind them.
1000% increase
in social media views in 3 months for an autobody repair shop Edmonton
Tripled revenue
and client capacity for a massage therapy clinic in St. Albert
Hundreds
of YouTube subscribers in under a year for an electrician in Sherwood Park
Inspired Method has been a great help to our company building a great website, marketing campaign and business coaching. Thank-you!
Trust us, we've done this before
Electrical · Plumbing · HVAC · Roofing · Renovation · Massage and Dental Clinics
The engine works the same way in any business where a customer chooses a person they trust. These are simply where we’ve proved it most.
Six people. You’ll know all of them.
You won’t be handed to an account coordinator who learned your industry from your intake form. The digital marketing team below are the people on your calls:
Trevor Samons
Founder & Business Coach
Sales and marketing, then a decade as an electrician running three businesses of his own.
Karen Samons
Owner & Client Advisor
Teaching and operations background; runs the client relationship end-to-end.
Josh Spurrell - BMgmt, CPA, CA
Tactical Support
Started as a construction contractor, founded Spurrell & Associates CPA in 2008.
Alana Gueutal
Business Coach
Graphic design and branding; owned a print shop and tripled its sales.
Pedro Roche
Web Developer
NAIT computer engineering; WordPress, technical SEO, AEO and GEO.
Taieb "Ty" Mziouid
Social Media Manager
Studies how premium brands operate and applies it to yours.
Straight answers to the questions you’re already thinking.
What makes you different from other digital marketing services and coaches?
Another digital marketing agency will sell you traffic. Most coaches sell you a plan. We do the marketing and fix the business it’s pointed at — weekly coaching, ads, content, increased visibility, website optimization and your numbers, from one team, with one accountable strategy.
It also means we can’t hide. When leads are up and profit isn’t, that’s still our problem.
What does it cost?
More than a marketing agency that just runs your ads. Less than the results are worth if we do this properly.
Monthly retainers scaled to the size of your business, with everything bundled — coaching, content, ad management, website, SEO (search engine optimization). Buying those pieces from separate vendors costs more and coordinates worse.
Ad spend is always separate and paid by you, directly to the platform. We never take a percentage of your advertising budget.
Every figure is published: here is what it costs →
Do you lock me into a contract?
Twelve months, and we don’t negotiate it. Not to trap you, but because of what we’ve watched happen with shorter terms. Month three is when the systems change and it gets uncomfortable. Month seven is when compounding starts - we actually help your business. Anyone who lets you leave at month four is selling you a campaign, not a business system.
What if it doesn’t work?
If you don’t see double your investment with us after twelve months, we keep working with you at no additional cost until you do.
We can offer that because we’re not only responsible for your lead generation — we’re in your pricing, your systems and your numbers too.
How long until I see something?
Ads can produce qualified leads inside the first month. Content and search authority compound over six to twelve. Structural and measurable change in how the business runs shows up between month three and month six.
Anyone promising page one in thirty days is either lying or buying you traffic that won’t convert.
How much of my time does this take?
About an hour a week for coaching and roughly an hour a month in front of a camera. We handle production, publishing, reporting, and the platforms.
How often will we meet?
Weekly, one-to-one, on strategy and the specific actions for that week. Not a monthly check-in where everyone reads a dashboard aloud.
Is the content AI-generated?
The ideas and words are yours, captured from your recordings. AI does the multiplication: turning one conversation into multiple formats. A human reviews everything before it publishes.
It’s how a business your size publishes at the volume needed to dominate a local market without hiring a marketing department.
What do I actually see each month?
A weekly meeting covers the numbers that matter — leads, cost per booked job, revenue; not a dashboard of impressions. Plus, everything published that month, in one place.
It’s how a business your size publishes at the volume needed to dominate a local market without hiring a marketing department.
Which businesses do you work with?
Established service businesses where the customer chooses a person they trust. We’ve proved it most in electrical, plumbing, HVAC, roofing, renovation, salons, But the engine works the same way outside those six.
We take only a limited number of clients, so we can always do the work we promise.
Do you work outside Edmonton?
Yes! We have offices in Edmonton and Vancouver and clients across Alberta and British Columbia, and the States, and we film on site.
What we don’t do is take every business that asks. Fit matters more than postal code.
Will you build and maintain our website?
Yes. Our website designs are built for conversion-focused action, fast load, local SEO structure, tracking, and a monthly plan. You own your website, the content and all the ad accounts, including google ads. If we ever part ways, you leave with your assets.
What if I already have a marketing agency?
Most of our Edmonton businesses did. Bring the last three months of their reporting to the discovery call and we’ll tell you honestly whether you’re being underserved or whether you should stay put. Sometimes it’s the second one.
What you can hold us to:
-We tell you the truth
Including when the numbers are bad, when the last idea didn’t work, and when the problem is you. You’re paying for candour, not comfort.
-Nothing is templated
Same engine, built around your market, your margins and your competition. We don’t run one playbook across every client.
-Five-star or it gets fixed
The standard is the experience you’d want your own best customer to have. When we miss it, we fix it without being asked twice.
-We measure what matters
Booked jobs, cost per acquisition, profit. Not impressions, not follower counts.
Take your next step. Starts with thirty minutes.
One conversation about your business. What’s working, what’s stuck, what you want the next 3-5 years to look like.
No pressure, no proposal at the end of it. If we’re a fit, we’ll tell you what we’d do first. If we’re not, we’ll tell you that instead — and point you somewhere better.
What you leave with:
· An honest read on the biggest constraint in your business right now
· What we’d do in the first ninety days, specifically
· A straight yes or no on whether we’re the right people
Not ready to talk yet?
Start with the 10 Systems Every Business Needs checklist, or check your business’s SEO presence.