Edmonton Business Coach | Websites Are More Than Pretty Pictures
While many business owners know the importance of having a website, according to Edmonton business coach. They don’t know what needs to be on a website to convert people into their customers. And with websites being one of the largest expenses an entrepreneur will have at the beginning of the business, it’s a lot of money to spend, if they don’t know what needs to go on it.
They may hire a great web developer to build a beautiful website that looks good. Or they will hire a budget designer who will build something in their budget. But what both of these websites have in common is that they won’t help a business owner get sales. Entrepreneurs tend to think that as soon as they have a website, they will show up in search engine results, says Edmonton business coach Trevor Samons.
Help Customers Find Your Website
But unfortunately, just having a website doesn’t mean being found on page one of Google. In fact, a business is likely to be on page ten, which means they’re virtually invisible. Customers never go past page one when they are looking for a business to buy a product or service from. Therefore, it’s not going to help an entrepreneur to spend a lot of money, to end up with a tool that won’t help them.
It’s much better to work on search engine optimization first. That way, when they launch their website, it will be more likely to get the views they want. However, it’s just as important to be sure to build the website strategically to ensure those potential customers who do end up on the website are more likely to stay there and buy something.
Edmonton Business Coach | Ensure Your Website Does Its Job
Edmonton business coach Samons says that a customer decides in 15 seconds whether to stay on a website or leave. That’s it, then they’re either deciding to stay, or they’re gone. Many business owners pour over all the content of their business, line by line, page by page to ensure it’s perfect. When the most important real estate on any website is the area “above the fold”. It’s the top section of the homepage, and the first part of the website that potential customers will see. It is vital your website catches their attention, says Samons.
That doesn’t mean it has to be flashy, but rather it needs to have a lot of great information, and it’s easy to read. The most important things to have in this section of the website is the business’s no brainer offer. An offer so good, customers would feel stupid not to buy it. But that’s not all, they also want social proof – it’s important that customers feel confident that this is a real business with happy customers.
Do You Have Google Reviews
One of the first things entrepreneurs should be doing, when they first start their business. Even before they’re officially open, is start gathering Google reviews. 88% of all customers look at this important social proof, and use that in their decision making process. When customers can see that, right away on the home page, that makes them more likely to stay and buy. They also want to see three calls to action above the fold. Edmonton business coach says this might seem like a lot, but we don’t have a lot of time to make a good first impression.
We have 15 seconds, and if they don’t see an easy way to buy, they’re gone, it’s that quick. Having three calls to action means that the customers that want to purchase will be able to easily. These are just some of the things that Inspired Method Marketing and Coaching teach their entrepreneurs. It’s not enough to have a pretty website, says Samons, it has to do a job, and do it well, and we make sure it does.