Boosting Your Online Presence

Riding the Digital Wave: Straight Talk on Digital Marketing and Boosting Your Online Presence

Listen, I get it. I’ve been where you are, scratching my head, trying to figure out the best way digital marketing strategies to grow a business online. Is organic growth in digital marketing even a legitimate way to get eyeballs on your website? What about paid advertising? Is it worth the investment? Maybe the combination of the two is the dynamite needed. Or is there something else that we don’t even know about. If you have these questions, then this article is for you. But it goes back to before you even start worrying about getting traffic. You need the right traffic. Qualified leads are going to make all this more efficient to grow your online business.

The Audience: They’re More Like You Than You Think

When building a digital marketing strategy, it’s crucial to know your audience. Remember that time you went to a party, and nobody seemed to understand your jokes? Yeah, that’s what happens when you don’t know your audience. Online, it’s the same deal. You must understand the people you’re talking to, especially a mature one. They’ve seen the world, they know what they want, and trust me, they have less time for trial and error and mistakes.

The Almighty Website: Your Digital Marketing Mansion

Think of your website as your online mansion. When I built my first website, I wanted it flashy and jazzy, like that neon shirt I regretted buying in the ’90s. Bad idea. Websites, like shirts, need to include the right components and be comfortable, easy to use, and pleasing to the eyes. Mobile optimization? That’s like ensuring your mansion has entrances from the front and to the back garden. Essential!

The Art of Asking: Get the Sale, But Make It Subtle

Now, onto the juicy stuff – sales. Here’s a trick I picked up from the big guys like Frank Kern and Dan Kennedy: Ask questions that lead to small commitments. It’s like dating; you don’t jump into proposing on the first date, right? Instead, ask if they’d like coffee first. That’s how sales work. Start with small commitments, build the trust, and then pop the big question (aka the sale).

Be Social, But Be Genuine

Remember when Aunt Gertrude forced you to attend those boring dinner parties? Online platforms are the same. Choose wisely. Not every platform is your cup of tea. Find out where your audience hangs out. Is it Facebook? LinkedIn? Or that new fancy platform everyone’s going on and on about? And when you’re there, be you. Genuine content is always going to be king. Nobody likes a fake.

Paid Advertising: Fueling Your Online Business Growth

Paid advertising has emerged as one of the most direct and efficient methods to drive targeted traffic and amplify online visibility. Let’s unpack its significance:

Instant Visibility: Unlike organic strategies which take time to mature, paid ads offer much quicker results. The moment your ad goes live, you’re visible to your target audience. The magic is in knowing who your target audience is.

Targeting Precision: Paid platforms allow you to define your audience based on demographics, interests, behaviors, and more. This ensures your ads are only shown to those most likely to convert. This saves your budget big time. Unlike those billboards pre-internet.

Budget Control: You set the budget. Whether you want to spend a few dollars a day or invest a larger amount, you have full control over how much you invest in your ads. We suggest a budget of at least $1000 a month to get you the best results.

Versatile Platforms: Whether it’s Google Ads, Facebook, or other platforms, each offers its unique strengths. By selecting the right platform, you can reach your audience where they are most active. Again you must know your audience well. You cannot sell to everyone.

Optimized Landing Pages: Successful paid ads often direct users to a tailored landing page. This page is optimized to match the ad’s promise and encourages users to take a specific action, increasing conversion rates. This makes your budget stretch the furthest while maximizing revenue.

Measurable Results: One of the advantages of paid advertising is the ability to measure everything. From impressions and clicks to conversions, you get a clear picture of your return on investment. If you are like me you geek out on this stuff. Also you cannot manage something you do not measure.

Email: It’s Not Dead, It’s Just Matured

Ah, emails. The unsung hero of the digital world. They’re like that old pair of jeans – always reliable. It’s that little touch point with a lasting effect.  Your emails don’t need to be lengthy but and should sound human, not like they’ve been churned out by some corporate robot. When you write, imagine you’re writing to a buddy. Keep it genuine, keep it funny, and for heaven’s sake, keep it short.

Books and Funnels: Digital Marketing Power Couple

You’ve heard of book funnels, right? If not, imagine selling a book, but with a twist. It’s standardized, sure, but when done right, it’s another dynamic duo in marketing. Think of it as offering a juicy steak (the book) and then upselling the wine (additional products or services).

In Conclusion: Adapt, Laugh, Repeat

The digital marketing landscape is dynamic. Think of all the social media platforms that have come on the scene and how each have changed or gone by the wayside. Just when you think you’ve got a handle on it, it morphs into something new. But that’s the fun of it! Stay adaptable, keep your humor, and don’t forget to enjoy the ride.

Transform your online presence with sophisticated digital marketing solutions. At Inspired Method Marketing, we’re dedicated to delivering superior results that drive your business forward using the most effective digital marketing strategies that will give your business a robust online presence.

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