Vancouver Business Coach | Getting Customers To Trust You
According to stats Canada, 50% of small businesses. In Canada, will fail within five years. And 96% will fail. Within ten years. Despite the thousands of people that open their own small businesses every year.
The reasons why they fail, our few. And avoidable, regrettably. Vancouver business coach says stats Canada conducted a survey. Asking entrepreneurs who were not successful to write essays.
In these essays, they asked participants. To explain the reason why they were not successful in their business. Out of the thousands of essays they received back. Stats Canada found out, there were only three reasons.
Why these thousands of entrepreneurs failed each year. The most common reason by far. Actually affected 42%. Of these entrepreneurs who bent out of business. Which was not being able to find enough customers.
There were many different reasons why they could not find customers. From not having an effective marketing strategy. To not marketing their business consistently. Or not marketing it at all.
Many entrepreneurs believe they will have time. To advertise their business later. Or they believe that their great location. Will allow them to avoid marketing. Or that they are going to exists.
On word-of-mouth marketing alone. And none of these strategies work in reality says Inspired method marketing and coaching. This is why it is extremely important. For all businesses to understand.
That they will succeed with an effective marketing strategy. However, most entrepreneurs. Have also never owned their own business before. And likely, have no idea. The difference between an effective marketing strategy.
And one that is not worth their time or effort. Fortunately, this is how Inspired Method Marketing and Coaching can help entrepreneurs. By helping entrepreneurs implement. An effective strategy.
Can help them avoid the most common reason. Why entrepreneurs fail, and help them. Find the customers they need to succeed. There are many parts to this advertising and marketing strategy.
The first thing that they tell entrepreneurs. Is that they cannot ever stop their marketing efforts. If they stop, then they will stop attracting clients. Which is why entrepreneurs should put into their calendar.
The time that they are going to work on marketing. Every single week into their schedule. If they think they can stop marketing for a while. And just coast on their efforts. They will find their business starting to falter.
To see an example of this. Entrepreneurs should look at large corporations. Like Walmart, Coca-Cola or Ford for example. Despite the fact that they are already. Household name, they continue advertising.
Because they know how important it is. And the minute they stop advertising. They will start losing market share. For more help on marketing, and other business tips. Entrepreneurs should call inspired method marketing today.
Vancouver Business Coach | Letting Customers Trust You
Trust does not come easy admits Vancouver business coach. However, it is easier for small business. To get dental customers to trust them. Then large corporations. Who often appear faceless, or uncaring.
The best way to get trust. Is to show the face behind the business. All things considered, people connect with other people. And not brands. Therefore, when a small business shows the face of the owner.
They already are farther ahead. In getting trust then another business. Who has tried to appear. Larger than they are, and have a corporate looking website. As well, telling the businesses story.
Including the reason why the entrepreneurs passionate about the industry. And what inspired them to start their business. Can help clients relate to them. So that they will be more likely to trust them.
In addition to the business owner. People should put their team on the website. Customers visit the team page, only second to the main landing page. Because they love seeing the people behind the business.
Once an entrepreneur has done this. Vancouver business coach says another strategy. Is the Google review gathering strategy. The reason why, is because customers will look at reviews.
And those reviews will influence their purchasing decision. And if entrepreneurs think that only a small percentage of customers. Look at Google reviews, the statistics tell another story.
According to a recent study, 88% of customers. Admitted to doing a Google search of a company. Before buying a product or service from them. They also admitted that if the business. Did not have any reviews.
Or only a few reviews. That negatively impacted their perception of the company. And cause them to find a business. That had more reviews. To purchase their products and services from.
And companies that are planning on using. Word-of-mouth marketing strategy. Need to understand, that customers. Who had received referrals to buy from that company. Also looked up there Google reviews.
Before they decided to purchase from the company as well. Vancouver business coach says this shows how important. Google reviews are to the success of a business. That is why they should implement a Google review gathering strategy.
Even before their business is officially opened. By getting very good and practised. At asking customers for a Google review. Entrepreneurs will be more likely. To attract more customers because of it.
The minimum number of reviews that entrepreneurs should aim for. Is forty, to start. The reason why, is because the average business has less than that. And by reaching forty, they are better than average.
The next goal they should aim for according to Vancouver business coach. Is to reach more Google reviews. Than their competitor, and then they should not stop trying to get Google reviews.
By working on these strategies. Entrepreneurs will be farther ahead then those businesses. Who do not focus on advertising or marketing. They will likely succeed over their competitors.
And for more marketing help, entrepreneurs can hire Vancouver business coach. Who will meet with them on a weekly basis. To help them not only reach their goals. But to exceed them, and find success.