Vancouver Business Coach | Building a Brand Online
Many entrepreneurs believe that being on social media can be the key to their success according to Vancouver business coach. However, this like any business tool. It can be used well, or poorly.
What entrepreneurs need to keep in mind most. When they are using social media. Is that social media is where people go to be social. Therefore, business owners need to show the human side on these platforms.
It is not the right place to simply push products or sales. And they need to inspire engagement. In order to get people interested in what the business is having to say.
And since customers want to do business with people rather than faceless corporations. This is the perfect opportunity. For entrepreneurs to show their human side to the business.
They can share their story, how they got into business for the first place. And show who the owners are, a including their pictures and bios. But as well, their staff photos, biographies on social media and their website.
This will help ideal and likely buyers see the human side of the business. And as they get to know the owner, and the people that work in the business. Be more likely to buy from them instead.
And while photos biographies can be very influential. Vancouver business coach recommends video, as the best way. To show the human side of the business.
That will help people feel like they are getting to know the business owner and their staff. However, just sharing who they are is not enough. To engage customers, and generate sales.
They also have to inspire engagement. They can do this number of ways. By doing a bit of research, entrepreneurs can find out what is important to their ideal and likely buyers.
And when they know what their potential customers like, and care about. They can start sharing content that is important to them. So that they will start paying attention to what the business has to say.
They can start sharing the content from their ideal and likely buyers. So that those buyers will start feeling like their feedback is valued and important to the business. And they will more likely to start listening.
Then, business owners need to get them to engage back. By starting discussions, paying attention to trends. And using engagement tools, such as contests, polls, or competitions. To get them to start engaging.
However, without great customer service. All of this work could be for nothing. Because customers will expect that when they do purchase from the business. That they will get exceptional customer service.
And while business owners think that exceptional customer service is going about and beyond. Is actually considered the norm. And to impress, they have to truly go above and beyond for their customers.
If entrepreneurs want more help on how to grow their business. And find their ideal and likely customers. They should contact Vancouver business coach and set up a free consultation today.
Vancouver Business Coach | Building a Brand Online
Vancouver business coach says that when entrepreneurs hear that one of the biggest reasons why businesses fail. Is lack of customers, they often think that social media is a to find more customers quickly.
And while it can be a great way to find ideal likely customers. And to sell their products and grow their business. Entrepreneurs also need to know how to use it properly. To gain those customers.
What they should avoid doing, in order to avoid driving customers away. And ending up with disgruntled people who are not fans of their brand. This is all about understanding why people are on social media in the first place.
People are on social media in order to be social. And they want to engage with people. And not faceless brands. Much in the same way they want to buy from people they know, and not faceless corporations.
And while they can advertise their products and services. They need to show not only the human side of their business. Such as who the business owners are, and why they are passionate about their business.
But they can also talk about their staff, and share who they are. But also, it is very important that they share why they are passionate about their business. And what their businesses core values are.
They should share their mission, vision, the company values and its purpose. Because when they share that, they will attract ideal and likely buyers who share those values. And identify with the business.
They will be drawn to the brand, and will help share the message. If they feel like they can be an important part of it. And they can do that through engagement according to Vancouver business coach.
And how they can get that engagement. Is to inspire those ideal and likely buyers. To interact with the business on social media. Such as taking part in discussions. Sharing their content.
And that is how the business owner can start to build a community within their brand. And start getting people to want to be a part of it. Ideally, they will get people to know, like and trust the business.
It is very important for people to keep in mind however. That when their customers are happy, they will share that with the people on social media. But when customers are unhappy.
They will also share that with their contacts social media. And studies have shown that 70% of customers use social media. In order to share their negative experiences with businesses.
And knowing how to handle that, can turn negative experience into a positive one. By fixing that problem on social media for that customer quickly.
And then turning that customer into a fan so that they will share that with their network. There are many different things that business owners should know.
About social media before getting on this platform says Vancouver business coach. And if they want more tips about how to do this. They can always set up an appointment to learn more.