Vancouver Business Coach | Build Trust Through Advertising
It is not enough to advertise says Vancouver business coach. How entrepreneurs advertise. And what they are advertising. Is as much as the act itself. Building trust, is what they should first focus on.
However, most small businesses that started up. Do not actually know. That it is important to advertise. Thinking they will get by on word-of-mouth alone. Or that their location will allow them to be busy.
Or that, like most things. They will eventually get around to it. Once they are done focusing on. The startup aspect of their business. Predictably, these businesses. Who do not put enough focus on advertising.
Actually fail before they truly get started. According to industry Canada statistics. 15% of all small businesses in Canada. Will fail within their first year of business ownership. 30% will fail in year two.
And an alarming 50% will have failed. By the time five years rolls around. This is why Vancouver business coach says that advertising. Is one of the most important activities. That company can do.
When industry Canada wanted to find out. The reason behind so many businesses failing. They found out through essays. Written by business owners themselves. That almost half of all entrepreneurs.
Failed because they could not find enough customers. To remain viable in their business. And were forced to shut down. This is so important for most entrepreneurs to realize. That if they do not advertise, they are doomed.
However, just knowing that advertising is important. Is not enough. There are hundreds of different marketing activities. Some are effective. But many are not says Vancouver business coach.
And entrepreneurs do not have any money. To put towards advertising when they are new. And must use their own time to spend towards. There marketing initiatives. And working on any marketing that is ineffective.
Could be a serious misstep, that would cause people to fail. This is why they hope more businesses. Will hire them before it is too late. When they hire Inspired Method. They will get a comprehensive marketing plan.
That will focus on building trust. And finding their ideal and likely clients. All without having to spend a single marketing dollar. They will focus on free initiatives. That will help them build trust with their ideal clients.
And help them get found by those ideal clients as well. One of the first things that they recommend. Is for entrepreneurs to get a Google my business page. This is a free service from Google.
Where entrepreneurs can create a profile of their business. Including services, their business hours. Pictures of their business, products and staff. And more importantly. Get Google reviews.
To find out more about this marketing strategy. Entrepreneurs can contact inspired method marketing and coaching. Located right in the heart of Vancouver. They can get a free consultation.
And when they move forward with their service. Their first month of coaching is only a dollar. To demonstrate how important. Inspired method wants to help those small businesses.
Vancouver Business Coach | Build Faith Through Advertising
One of the most important ways to market says Vancouver business coach. Is online, because most customers. Will do a Google search to find a company. Before they ever purchase a product or service from them.
In fact, businesses who plan. On growing their business on word-of-mouth marketing alone. Need to understand that 88% of all customers. Even ones that have been referred. Will look at Google before purchasing.
What they are looking for says Vancouver business coach. Is to see what the business looks like. And more importantly, how many Google reviews they have. The more Google reviews the better.
Showing that the business is good at what they do. And that they are trustworthy as well. The minimum number of Google reviews a business should have. Is forty for a couple of different reasons.
The first reason is that most businesses. Have under forty Google reviews. Therefore when they get more than that. They are suddenly a business above average. And are more likely to inspire confidence.
And build trust with their customers. However, Vancouver business coach says the second reason. Why entrepreneurs should get to forty Google reviews. As quickly as possible, is that they will start.
Ranking higher in Google search engine results. In fact, it has often been said. That the best place to bury a body. Is on page 2 of Google, says inspired method marketing and coaching.
Because no one will go to the second page of search engine results. To find a business. Instead, they will see the businesses. That are on the first page. And choose to buy their products or services from one of those.
So getting to the first page of Google. By getting the most number of reviews. Is going to be extremely important. However, once they have forty Google reviews. An entrepreneur cannot simply sit back.
Instead, they must continue to focus. On getting Google reviews. Because staying on page 1. Also depends on what is called. The velocity of Google reviews. And they must get at least one month.
To keep their Google ranking. However, while this is a great way to build trust. With the 88% of customers. Who look at Google reviews. Prior to making their purchasing decision.
The business must also portray themselves. As personable and friendly. Often utilizing the entrepreneurs own image. As the face of the business, to continue to build that trust.
Customers typically want to build trust. With a person. And not a faceless corporation. Also when they can see the people behind the business. And are able to relate to the businesses start up story.
Along with the high number of Google reviews. The business is much farther ahead. At selling them products and services. Then they would be, if they did not have Google reviews. And they did not have their face on their website.
From our marketing strategies and help. Entrepreneurs can hire inspired method marketing and coaching in Vancouver. They are passionate about what they do. And have developed their systems. By watching the experts in the field for many years.