How the levels work

The levels aren't the same service at three prices.

Each one adds real capability — more content to get you seen, more strategy in the room, and the coordination a bigger business needs. Here's exactly what grows as you move up, and how to tell which level fits where you are right now.

Why moving up makes sense

Three things grow as your business does

Most marketing agency packages just charge you more for the same thing. Ours don't — revenue is just the shorthand, and what actually changes between levels is how much of these three you get.

1 — Fuel

More content, more visibility

Everything we build runs on your video. The more you record, the more we can turn it into — and the more consistently you show up where your customers are looking. Higher levels feed the engine more often, so you go from showing up to being impossible to miss.

More recordings → more assets → more reach
2 — Strategy

More senior thinking in the room

At the base, we execute and keep you accountable. As you climb, we move closer to the decisions — into your numbers, your priorities, and eventually into a fractional-leadership role, thinking about the business, not just the marketing.

Execution → growth strategy → leadership
3 — Scope

More moving parts, coordinated

A smaller business has one story to tell. A larger one has multiple services, maybe multiple locations, a team to align, and funnels that need to convert at volume. The higher levels exist to coordinate that complexity so it works together instead of pulling apart.

One offer → full engine → multi-service & team
What increases at each level

The same engine, fed and staffed differently

Read across any row to see exactly what steps up as you invest more.

Growth
$3,500 /mo
~$500K–$1M revenue
ScaleMost chosen
$5,000–$6,500 /mo
~$1M–$2.5M revenue
Leadership
$8,000–$12,000 /mo
~$2.5M–$5M+ revenue
Long-form video
Growth2 recording sessions / month
Scale1 a week (4 / month)
Leadership4–6 pillar videos / month
On-Site Signature Shoot
Growth
Scale
LeadershipA full film crew on-site every month — interviews, day-in-the-life, and your team at work, in broadcast quality
Short clips
Growth~4–6 / month
Scale12–16 / month
Leadership20+ / month, prioritized for reach
Coaching
GrowthWeekly strategy & accountability
ScaleWeekly growth coaching — numbers, priorities, direction
LeadershipHigh-level coaching + sessions with key team members
Our role
GrowthExecution + accountability
ScaleGrowth strategy at the table
LeadershipFractional marketing leadership
SEO / AI SEO
GrowthYour core service pages
ScaleA strategic move from every video
LeadershipService + location pages at scale
Paid ads
GrowthGoogle & Meta, sized to capacity
Scale+ Retargeting, multi-channel, aligned to your themes
LeadershipAdvanced coordinated campaigns across services / locations
Social media
GrowthConsistent posting
Scale2–3 posts / week, per platform
LeadershipFull leadership-brand presence
Email
GrowthMonthly emails
Scale2–3 campaigns a month
LeadershipFull automation + team communication
Website
GrowthMaintained & improved
ScaleRefined around your best offers
LeadershipFunnels, CRO & multi-service / location structure
Team enablement
Growth
Scale
LeadershipInternal training content built from your videos
Ad spend is always separate and paid directly by you — we never take a percentage of it.
Which level are you ready for?

Signs you've outgrown your current level

You want to own the conversation, not just join it

You're showing up, but a competitor is showing up more. Being the name in your market takes more volume than being a name.

Move toward Scale

You're making big calls alone

The decisions are getting heavier and you want a senior partner in the room — not just a team executing tasks.

Move toward Leadership

You've added a service line or a location

More offers and more locations mean more pages, more funnels, and more coordination to keep the message consistent everywhere.

Move toward Leadership

You need to convert better, not just get more leads

You're getting attention but leaving revenue on the table. That's a funnel and CRO problem — and it lives in the higher levels.

Move toward Scale / Leadership
Not sure where you fit?

We'll help you find the level that matches where you are.

The right level isn't about spending more — it's about matching the fuel, the strategy, and the coordination to what your business actually needs right now. Let's map it together.

Schedule My Discovery Call