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Vancouver Business Coach | Why Search Engine Optimization is Useful

Vancouver Business Coach | Why Search Engine Optimization is Useful

Many business owners may not realize how important marketing is to their business says Vancouver business coach. However, they find out too late that it was vital to their success.

Vancouver Business Coach

This is why the failure rate for entrepreneurs is so high for small businesses in Canada. With 50% of small businesses across the country failing. Within a five year window.

However, this is completely avoidable. Because the three most common reasons why businesses across Canada fail. Is because they run out of money, they cannot find staff to work in their business.

But the single most common reason why entrepreneurs are not successful. Is because they are not able to find the customers they need. To sell their products and services and remain viable in business.

This causes 42% of failed entrepreneurs to go out of business. Therefore, if more entrepreneurs put a focus on marketing their business. And doing the things that will help their ideal and likely customers find them.

They would be far more likely to stay in business longer. And not just stay in business, but succeed and grow. This is where search engine optimization comes in handy.

What search engine optimization is says Vancouver business coach. Is how entrepreneurs can help their business get ranked higher in search engine results. Using the algorithms of the search websites.

When entrepreneurs are doing this, they should optimize their website for the Google search engine. Because it is the largest, and most popular search engine in the world.

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First of all, there Vancouver business coach will help them organize their website. So that the information is easy for their search engines to find and index.

Google has indexed every single webpage in the world. Which means they are going to be able to find the information easier. Therefore, when business owners organize the information to be easier for Google to read.

There going to be able to rank higher on search results. This means naming pages properly, having the right headers in place. As well as small details like ensuring that the pictures.

That they are naming are named correctly. And ensuring that they have the right number of keywords on each page. And again, there business coach will be able to help them with that.

But entrepreneurs can do several things themselves. In order to help rank higher in the Google search engine results. Starting with getting a Google my business page.

What this is, is a free service. That will allow entrepreneurs to have a web presence. When they sign up, they will be able to put all of the information about their business including operating hours, products and services.

As well as photos, location and Google reviews that they gather. What is extremely important to note about this service. Is the fact that as soon as it is set up, business owners are going to be able to get ranked right away.

On the map listings of the Google results. The map listings are right above organic search results. And many customers are looking there, defined businesses in their area. For help with this and other marketing initiatives. Entrepreneurs should set up a free consultation with inspired method now.

Vancouver Business Coach | Why Search Engine Optimization is Useful

One of the biggest mistakes that entrepreneurs can make, is not marketing their business says Vancouver business coach. While many business owners think that it is something that they can focus on later on. Once they got their business up and running.

Some businesses simply think that it is going to be much easier to find customers then it ends up being. And they do not try to find customers, and find out too late that it was not a good strategy.

When entrepreneurs are looking for effective marketing strategies. They should consider how many customers are doing a Google search. Before purchasing a product or service from a business.

In fact, 80% of customers will do a search prior to buying anything. And whether they are looking for specific business to buy from. Or if they are looking for any business that sells the product or service they were interested in buying.

Either situation, will require a business landing on the first page of Google search results. The reason why, is because even if they are very high up on page 2. Customers will not look past page 1.

Whether they are looking for something specific or general. Therefore, by being able to appear on the first page. Will help them find their ideal and likely customers. At a time when they are ready to purchase the products and services that they want.

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However, many business owners are not sure how to get there business on the first page of Google. Which is where Vancouver business coach can help. The first thing that is important to note.

That because of the Google algorithms. How they have things organized on their webpage information is important. For example, they need to have headers in the right place and named properly.

Pictures needs to have the right names. And the right number of keywords need to be used the right number of time on each page. And while there business coach can help them with this.

The one thing that they can do themselves. In order to help appear higher up on the Google search results. Is to create content for their website. The reason why this is so important.

Is because Google’s algorithms consider websites with more content. To be more relevant to people’s searches. Therefore, the more content that a business owner can create for themselves, the better they are going to get ranked.

In order to find out how to create that content quickly and easily. In a way that does not require a business owner writing a blog or an article. Entrepreneurs can simply contact Vancouver business coach.

And arrange a consultation that can help them learn what they need to know. And how to get started on finding the customers they need to stay viable in business.