Vancouver Business Coach | Get Help Marketing Your Business
More entrepreneurs should have help with their marketing plan says Vancouver business coach. Because this is one of the most common reasons why entrepreneurs across Canada are failing in their business.
According to a recent industry Canada survey. 15% of Canadian small businesses failed in their first year of operations. 30% failed by their second year of being open.
And an alarming 50% of small businesses in Canada failed within five years of opening their business. And while these are very shocking numbers to hear. The reason why businesses are failing is more surprising.
The same industry Canada survey found. That the number one reason why entrepreneurs in Canada were failing. Was that they are unable to find enough customers to sell their products and services.
Not only was this the most common reason. But it caused almost half of all failed entrepreneurs to close their business. Therefore, more businesses in Canada will be successful.
If they can get the help they need to market their business effectively. This is why it is so imperative for entrepreneurs to hire a business coach. So they can get that help, and improve their odds of success.
Most entrepreneurs do not have any previous business ownership experience. And they are learning how to run their business while running the their business for the first time.
And just because they are an expert in their field. Does not mean they are going to be an expert in running their business says Vancouver business coach. And they might know their industry very well.
But they need help learning things like developing a marketing plan, identifying their ideal and likely buyers. And defining their differentiation factors. So that they can stand out in the marketplace.
One of the first things that they will do with their Vancouver business coach, is understand what sets them apart from their competition. And how they are going to stand out in a crowded marketplace.
If they do not stand out, they might as well be invisible. Because it will not be possible to attract enough customers. When not enough people can find them.
And while many business owners think that they are just going to provide the products and services at the best price in the market. This is not an effective business strategy.
Because while they might be able to attract enough customers. They will not be loyal customers. And while they might to get very busy providing their products and services at that extremely low price.
They may not be able to grow their business, because they will be unable to hire more staff. And while it might work for a while, it is not a scalable business idea.
Therefore, by figuring out truly what they should focus on delivering very well. They can stand out in the marketplace. And attract the great clients that will value those differences.
That will help them find their ideal and likely buyers. Who will come back over and over. And will be happy to pay slightly more, for an amazing experience with the business.
Vancouver Business Coach | Get Help Marketing Your Business
One of the biggest mistakes entrepreneurs can make is not focusing on marketing says Vancouver business coach. And while many business owners think it is going to be easy to find customers. Or think that there have time to work on marketing later. This is typically a very big mistake.
Not only will most businesses who do not focus on marketing. And up failing within a short period of time. This is a completely avoidable scenario. If entrepreneurs simply worked on their marketing plan ahead of time.
This is why it is so beneficial for businesses to hire a business coach. Because they will learn all of the tips and tools they need to have in their business. To be successful, and generates the revenue they need.
Ultimately, in order to find to their ideal and likely buyers. Entrepreneurs need to stand out from their competition. And they can figure this out several ways. Starting with identifying who their ideal and likely buyers are.
While many business owners start off by saying. That everybody is their ideal customer. Just because everybody can buy their product or service. Does not mean that is their ideal customer.
They will work with a business coach to define what customer that is. So that they can find what is most important to that customer. And when they know what is most important to their ideal customer.
They are going to be able to deliver those aspects to a high level. And attract more of the same types of customers. And generate repeat business. However, it is important that entrepreneurs also have a plan.
On how they are going to deliver those things to very high degree of excellence. To impress those customers. Because no longer is it enough to simply provide great customer service.
Great customer service is actually expected. And to stand out in a marketplace. Entrepreneurs are going to need to have great customer service, and deliver an amazing experience.
Therefore, they need to figure out how they are going to do that. From engaging all of the senses when people are buying the product or service. Such as pleasant music, engaging their sense of smell and taste.
Or something like attaching a cause to their business. In order to help people feel like they are doing good in the world. When they purchase products or services from the company.
It can be a local cause. Or it can be a global one. As long as it inspires their ideal and likely customers, to take action and come into the business. A great example of this says Vancouver business coach.
Is this you company toms, that build an entire shoe brand. On the basis that for every pair of shoes that they sold. They would give a pair of shoes to a person in need.
Four great strategies on marketing. As well as other initiatives to help entrepreneurs be successful. Contacting Vancouver business coach now, can make all the difference for business owners.