Vancouver Business Coach | Building Trust on Social Media
When entrepreneurs meet with Vancouver business coach. In order to help them grow their business. They want to know if they should be on social media.
And while some businesses can benefit greatly from being on social media. Like any other tool, used properly can be great. But used poorly, can negatively impact a business significantly.
One of the most important things that businesses need to keep in mind. Is that when they commit to being on social media. They need to do it well. And they need to to do it well on a consistent basis.
For example, Vancouver business coach says 32% of customers. Expect a response from sending information through social media. Within half an hour.
And if business owners do not respond within the hour to that inquiry. Not only will they be more likely to lose a sale. But they also will be more likely to have that customer leave disgruntled.
And not only go to their competitors. But share with their social media network. About how unhappy they were with the service, even if an entrepreneur responded within the same day.
Therefore, when businesses are Contemplating getting on social media. They need to be dedicated to that fast response time. Or else they should not bother.
Many business owners will respond to Vancouver business coach and their recommendation. By saying they plan on using automated communication. Such as automated responses, robots and chat bots.
And while this can help bridge the time period between when a customer sends an inquiry. And when a real-life human can respond. Business owners need to use this very carefully as well.
They need to not depend on that automated communication. And once they do get someone for information on a social media channel. The faster they can move from that automated communication to a real-life human being is important.
Ultimately, people can tell when they are talking to a robot. And they want to talk to a real person. So while it can help minimize the amount of time between when they send a question.
When they can start getting a response. It should not be depended on as the only form of communication. If they can plan for that in their business, then social media is a viable option.
And the next thing that business owners need to know. Is that when they are on social media. They need to be very mindful about what information they are putting out. In order to generate responses.
Because social media has the word social in its name. People are on these channels in order to interact with people. Therefore, a faceless brand that only puts out sales, or pictures of products.
It is not going to do very well, or engage customers. Therefore, business owners need to have a planned message. To ensure that they can show people there human side, and create engagement, and reach their ideal and likely buyers.
Vancouver Business Coach | Building Trust on Social Media
There are many things that business owners need to know, and when they hire Vancouver business coach to help them grow their business. They often want to know if they should be on social media.
And while social media can be a fantastic way to reach ideal customers, and engage them. Just like any other tool, when it is used to well. It can generate great results.
However, if social media is used poorly. Or business owners make mistakes, it can and up creating problems. That business owners have to spend more time fixing. Then finding more clients.
Ultimately, business owners should keep in mind. That the matter what social media channel they are on. It is first and foremost, a place for them to show the human side of their business.
Social media implies that people want to engage socially. Therefore, it is a great place for entrepreneurs. To show the human side of their business, and to share their story.
They can put their picture, and share their story. And in their ideal and likely customers who identify with that story. Can be drawn to the business.
As well, they can put pictures and staff biographies. So that customers can get to know who the people are behind the business. Customers tend to want to do business with businesses that they are familiar with.
Instead of a faceless corporation. So this is the best place to show. That there are real humans behind the business. So that people can start to get to know, and like them.
However, while pictures, biographies and stories. Are very powerful. Vancouver business coach says nothing is more powerful than a video. By sharing videos of their business.
As well as videos talking about their business, common problems or scenarios. Or sharing wisdom for customers about the business. Is actually the strongest way to show the human side of their business.
Once they do that, they can start thinking about how to engage those customers. Because when they are engaged. They will continue coming back to the social media site. And hearing more about the business.
They can encourage engagement. By holding competitions or contests. That reward customers for being involved. Or, businesses can use poles, in order to solicit feedback from their customers.
They can also create exclusive discounts says Vancouver business coach. As well as special sales and events. That can help create that community based on their brand. And will get customers wanting to be a part of it.
And finally, big business coach recommends sharing the businesses values, and their mission and vision. And when ideal and likely customers see the passion, they can identify with it. And be naturally drawn to the business.
When ideal and likely customers are drawn to a brand. Because they identify with the core values, or they identify with the people behind the business. It is going to be much more easy to get them converted into paying customers. To help entrepreneurs grow their business.