Vancouver Business Coach | Build Trust With Potential Buyers
Perhaps, one of the most important marketing strategies according to Vancouver business coach. Is building trust with potential customers. By putting an entrepreneurs face, and story on their website.
People typically want to buy products from. Companies they know, like and trust. This is why it can be very difficult. For small businesses to break into. A particular market that they are after.
Whether they are a restaurant, a clothing company. A dog walking service, or makeup, just to name a few things. People are going to want to like, and trust the businesses that they purchase from.
However, small businesses are new in the marketplace. And because of that, they do not have any consumer good will get. And they do not have the ability. To purchase it, through aggressive marketing campaigns.
The way larger organizations can. Very large companies like McDonald’s, Walmart and Ford. Not only have been in business for decades. And have marketing budgets of billions of dollars.
They can afford to advertise their name. Literally everywhere, from television and radio. To newspapers, billboards and Internet advertising. Just to name a few methods of their marketing systems.
Small businesses agrees Vancouver business coach. Simply cannot compete with that type of marketing budget. Therefore, there marketing strategies must be unique. In order to break into the market.
That is why it is of vital importance. That people associate the business owners face. With the company, because they are going to need. To build trust very quickly with their ideal and likely buyers.
And getting to know the face of the business. Is one of the fastest ways. That people will get to know, and like the business owner. Not only should there be a photo, and a biography of the business owner on the website.
But they should also put that information out. On any social media channels that they are on. Another great strategy, says Vancouver business coach. Is actually creating a lot of videos.
This strategy works in two ways. It helps the entrepreneur create content. That can help them rank higher on Google Internet searches.
But also, when they make videos. About their company, their products. As well as their services, their face will be known. In conjunction with their company. Along with their level of expertise, and their level of passion.
This is a great way for small businesses. Who are just breaking out into the marketplace. Can start building trust very early for their business. In fact, Inspired Method Marketing and Coaching also says.
That the second most highly visited part. Of any company’s website, is the team page. Consumers inherently want to know. Who the people are behind the products and services that they are buying.
And when an entrepreneur can tell their own unique story. About why they were driven to be an entrepreneur in the first place. That can help make them seem relatable to their customers.
Who will be more apt to buy their products and services. When they know who the business owner is. And their passion for what they do.
Vancouver Business Coach | Build Trust With Potential Buyers
Building trust as a company is of vital importance says Vancouver business coach. And if entrepreneurs of small businesses. Can build that trust quickly. They will be farther ahead in sales than their competition.
Gary Vaynerchuk says, that any entrepreneurs first job. Should be to tell their story to the consumer. Wherever that consumer may be, but preferably. At the precise moment that they are deciding to make a purchase.
As well, people do not know how much someone cares. Until it has been demonstrated to them. And by showcasing the companies story. They show potential customers. Why they care about their company.
And why consumers should care about it as well. Therefore when businesses are building their brand. The more of a human face their company has. Again, the more the perception will be, that customers will care about the business.
The more relatable a business is, the more likely customers are to buy. And while putting an entrepreneurs face. And the face of their team if they have one. On their website is an important first step.
Vancouver business coach recommends the second step. Should be a Google review strategy. Getting as many Google reviews. As quickly as possible, when the company first opens.
The reason why this is such an important strategy. Is because 88% of customers. Actually look at Google reviews. When making a purchase of a product or service. And most of those consumers.
Are influenced by those reviews. Have too few reviews? And that customer has already lost faith in the company. Before they have made a purchase. The minimum number of reviews that people need to get.
Is forty reviews for two reasons. First, most companies only get thirty-nine Google reviews. Therefore, once a business reaches forty. They are above average. And they will start appearing higher up.
In Google search results. If people do not focus on getting. Enough Google reviews, all of the work that they are doing. Driving traffic to their website. Is all for not, because people will get there.
And see that they do not have enough Google reviews. Additionally, and they will go to another company instead. And the second reason why. Getting as many Google reviews as possible is important insists Vancouver business coach.
Is because it will be able to get a percentage off. There Google AdWords campaign, when they are ready. To start paying to advertise on the Google website. This way, they will be able.
To advertise their company, their products. As well as their services, to ideal and likely buyers. At the moment they are making a purchasing decision. By having more Google reviews than the average company.
But also, by having more Google reviews. Than their competitor, they will become. Far more likely to be able to close the sale. And attract the customer to their company. Instead of another company, big or small.