Edmonton Business Consultant | People Won’t Buy From Faceless Brands

Edmonton Business Consultant | People Won’t Buy From Faceless Brands

When entrepreneurs open the doors to their business for the first time, they need to understand that customers will not buy from faceless brands according to Edmonton business consultant. Because not only do they not to have trust in the companies they purchase from. They also want to know and like them as well.

In fact, some of the largest and oldest brands in the world know this. And have been spending decades or more building that relationship and trust with their customers. So that they can continue to build their brand, and generate sales.

For example, General Motors, General Electric, Walmart and Coca-Cola. Know that they need to continue to develop that relationship. And that is why they continue to spend millions of dollars in advertising every year. To continue to grow that relationship.

This is often why they use celebrity endorsements, because they know that customers do not want to buy from faceless organization. And they want to identify with people behind the brand.

They find celebrities that have the same traits or characteristics that they wants to be associated with their brand. And using that face, can develop a relationship with their customers, in order to get them to buy their products and services.

And while this is not necessarily the type of marketing or advertising that is accessible to small business owners. They can still use the same concepts of using people, and building trust with their ideal and likely customers. In order to sell their own products and services.


And who better to be the face of an entrepreneurs business than the business owners themselves. By showing who they are, and telling their unique story. Entrepreneurs can start to develop that personal brand. And creating trust with their customers.

In fact, Edmonton business consultant says business owners should understand that the team page is the most clicked on area of a website, second to the homepage of the website itself. This shows that customers are looking to make a personal connection to a business. And if that personal connection is not there, it can negatively impact a business.

For example, if ideal and likely customers do not see who the people are behind the business. They could assume that it is a business owned by anyone, anywhere in the world. When they are looking to do business with a local entrepreneur.

Therefore, ensuring that their website clearly shows who the team is, that are behind the business. As well as their biographies. Can show the customers that there are real people behind the brand. So that they can start to identify with the company, and start to trust them because of it.

This is important for any entrepreneur to know. Ideally before they open the doors to their business. But before they do important things like create a website, or a marketing plan.

Therefore, business owners should set an appointment with Edmonton business consultant. In order to help strategize the best way that they can start building that relationship with their ideal and likely customers. To help them build their business.

Edmonton Business Consultant | People Won’t Buy From Faceless Brands

While many entrepreneurs make the assumption that that they needs to make their business look as large as possible to sell their products, Edmonton business consultant says is actually not true.

Instead of trying to make their business look as large and corporate as possible. Entrepreneurs need to understand that customers want to do business with companies they know and like as well as trust.

This is why even the largest companies in the world use celebrities to sell their products and services. Because they know that customers are looking to make a personal connection in order to make a purchasing decision.

Therefore, rather than looking large and faceless. Business owners need to be as personal as possible. And one of the most important ways they can do that, is by generating a lot of reviews and testimonials for their business.

Edmonton business consultant says that 88% of all customers look at Google reviews prior to purchasing products or services from a business. Not only that, but they use those Google reviews to influence their purchasing decision.

And if a company does not have any Google reviews, or if they do not have enough reviews. That can negatively influence those potential customers. Who can end up taking their business elsewhere.

The reason why this is, is because the fewer reviews a business has. The less potential customers trust them. They either make the assumption that the company is not very good at what they do.

Or, the other assumption that they make is that those reviews came from friends and family, and are not real reviews from actual customers.

So the more reviews that a business owner can get, the more potential customers will trust those reviews. Edmonton business consultant recommends the minimum reviews that any business should aim for is forty.

Because at forty reviews, that shows potential customers, that not only is the company very good at what they do. Because so many customers will want to give them a review online.

But also, because that large amount of reviews is it difficult to be considered fake or false reviews. And can go a long way to inspiring trust between a potential customer and the business.

Not only that, but testimonials and reviews that are coming from strangers are taken more seriously by people who are looking at the reviews then recommendations from their friends and family. Because strangers recommendations are unbiased. And therefore more accurate.

Therefore, business owners marketing plan needs to have a strategy on how they are going to get as many Google reviews as possible. Because without a strategy, they are not going to be able to generate that number of reviews.

If any entrepreneur needs any help creating a marketing plan. Or strategizing on the best ways that they are going to be able to generate to reviews in their business as quickly as possible. They should set up an Edmonton business consultant. So that they can ensure that they have a plan that can help them build that trust with their ideal and likely customers. To be able to sell more products and services and grow their business.