Edmonton Business Consultant | Creating Trust with Potential Customers

Edmonton Business Consultant | Creating Trust with Potential Customers

There are will many entrepreneurs who do not think a marketing plan is necessary says Edmonton business consultant. Who find out too late that it is not as easy as they assume to find the customers they need to grow their business.

Industry Canada to the survey and discovered that half of all Canadian entrepreneurs eventually failed in business. And the same survey discovered that the number one reason why businesses were not successful.

This is because they were unable to find enough customers to buy their products and services. 42% of all failed entrepreneurs identified this as the reason why they were not successful. Showing entrepreneurs how necessary a marketing plan is to the success of their business.

Without a marketing plan, business owners do not know what they need to do to not only find their ideal and likely customers. But create a relationship with them, that is vital to them trusting the company to buy their products and services.

One of the first things that Edmonton business consultant recommends, is that entrepreneurs use their own face to market their business. The reason why, is because customers want to do business with companies they know, like and trust.

And there is no way that a customer can get to know and like a business if they do not know who the people are behind that business. Because if they do not know who is behind the business, it can be owned by anyone, anywhere in the world. Or even be a fake business.


Once a potential customer starts to get to know and like the business. It is going to be a lot easier to build the trust necessary to get them to purchase their products and services.

One of the most important ways they can start marketing themselves as the face of the business. Is by putting their picture and biography on the team page of their website. It also all of the staff that work with them as well.

Edmonton business consultant says that the team page is the second most visited area on a company’s website. Second only to the homepage of that website. Customers want to know who the people are behind the business.

Some of the largest and most famous brands in the world know this, such as General Motors and Coca-Cola. Not only have they been marketing their business for decades or longer. But they understand that they need to develop that relationship and trust with potential customers in order to make a sale.

This is why so many large corporations use celebrities to sell their products and services. Because that is how they can build trust with potential customers. And help them relate to the company, so that they will be more likely to buy their products.

This is why it is so important for entrepreneurs to be the face of their business. Since most small businesses are not going to be able to afford celebrity endorsements, they must show themselves, and tell their unique story, to create that relationship with their potential customers. To sell their products and grow their business.

Edmonton Business Consultant | Creating Trust with Potential Customers

Selling products and services is more than just opening up the doors to a business, and having a great product says Edmonton business consultant. It takes strategy, not only to identify a businesses ideal and likely customers. And know how to reach them. But also inspire them to buy products and services from their company.

One of the most important things for an entrepreneur to know, is that customers want to buy products and services from companies they know, like and trust. And the only way that they are going to build that trust, is by identifying the people of the business.

Once an entrepreneur has put their picture and the pictures of their team and biographies on their website. The next step, is creating videos about who they are, and what they do.

They can share these videos on their website, on YouTube. As well as all of the different social media channels they are on. Either by shooting short videos every day. Or using a long video that they can cut down and use in a multitude of ways.

There customers will see this, and start to get to know who the people are behind the business. And what is unique about them, and start building that relationship.

Another way that entrepreneurs can develop trust tween their business and their ideal and likely customers. Is by generating reviews and testimonials for their business.

In fact, 88% of all customers look at businesses Google reviews before buying from that business. And even more important to note says Edmonton business consultant. Is that these customers use those Google reviews to influence their purchasing decision.


If a business has very few or no Google reviews at all. Customers will often take their business elsewhere. Because they lack confidence or trust that business is good at what they do.

The number of reviews that a company needs to have two ensure that those customers are confident is forty. Because once a business has a minimum of forty reviews, that is most likely to be considered real reviews from real customers. And less likely to be reviews from friends and family only.

However, it may be more difficult than many entrepreneurs assume to generate that number of Google reviews in their business. So it takes real strategy, to achieve.

They need to know exactly how they are going to ask customers to give a review, as well as start collecting those reviews as soon as they can. So that they can get to that minimum threshold as quickly as possible.

The more time they spent underneath that minimum number of Google reviews, the more they are risking customers going elsewhere. Which is why this needs to be in an entrepreneurs marketing plan.

If business owners do not have a marketing plan at all, or their marketing plan does not include how to get Google reviews. They should contact Edmonton business consultant for a consultation, to find out how they can help themselves build trust with their ideal and likely customers.