Edmonton Business Coach | Do Not Sell To Everyone
Even the most broadly appealing businesses. Such as an ice cream store. Or coffee shop are not going to sell to everyone. Therefore they should not try. There will always be people who are lactose intolerant.
Cannot have caffeine, or simply do not like coffee or a scream. And so while everyone can be a customer of the business. That does not mean everyone will. Therefore, all businesses should avoid trying to market to everyone.
For example, instead of trying to sell ice cream to everyone. Entrepreneurs can find people. Who especially love ice cream. And sell to them. Or even better, find groups of people. And market to them as well.
They can also figure out what they do differently. And what makes them unique. For example, an ice cream shop. That is willing to deliver ice cream, might attract the clientele. That is looking for great service.
Perhaps they will be an ice cream store. That sets themselves apart by offering. Incredibly unique flavoured. They might have incredibly unique ingredients. Making ice cream out of unusual products.
Such as coconut milk, almond milk for example. So that they can appeal to people. Who love ice cream, but are vegan, vegetarian. Are lactose intolerant. They might come up with sugar-free options. Or have an ice cream shop.
That has no carbon footprint. Or is zero waste. To appeal to people. Who place high priority on environmental issues. There are so many things that could set a business apart from its competition.
That those become the marketing features of the business. For example, a dry cleaner that is willing to pick up your dry cleaning. From your home or office. And then deliver it when they are done. Might appeal to many people.
Living or working downtown, where it is hard. To get to the dry cleaners during work hours. Or they simply want to save time, because they are so busy. By working with Edmonton business coach, entrepreneurs can figure out.
What their differentiation factors are. So that they can figure out who their ideal clients are. When they are doing this, Edmonton business coach says they should avoid. Choosing price as one of their differentiation factors.
While they might be less expensive. That should never be a selling feature. For two reasons. First, the people who prioritize cost over everything else. Are not loyal clients. They will leave to another company.
But most importantly, price is truly never the most important consideration for most. While they might have cost as one factor to consider. They will usually choose something like quality, comfort or convenience over price almost every time.
Edmonton Business Coach | Do Not Sell To Everyone In Your Business
This is not to say that entrepreneurs should not sell to everyone who walks through their doors as Edmonton business coach. It is more that they should avoid trying to make everyone their clients.
Even though anyone could truly by any product or service. Entrepreneurs will set themselves apart. By finding their ideal or likely buyers. And then sending a marketing message to those clients.
That will make them more likely to sell their product or service. Then trying to appeal to everybody. This is what entrepreneurs will do when they start working with Edmonton business coach.
Is figuring out the differentiation factors. But sets them apart from their competition. And what they do better than anyone else. This can help entrepreneurs not only figure out a branding message. But and identity for their business as well.
If they are known for providing the best service. They will know to make that a priority. In everyone they hire in their business. And make it a priority in their training sessions. When they are well known for their great service.
They can start improving upon that. As they grow their business. Offering different ways that they can improve that service for everyone. As well, when they figure out what sets them apart. And start selling their product or service.
The people who buy the product or service, will help them figure out. How to attract more of the same kind of buyer. It is far more effective. To sell to a small group of people. Then it is to try to sell to everyone.
As well, entrepreneurs should understand. The types of differentiation factors. That are going to be important. High quality, great service. Unique products, local ingredients or materials says Edmonton business coach.
Entrepreneurs should almost never choose price. As the differentiation factor that they have. Because even though they may think. That price is the most important consideration. Even if they think this for themselves and their own purchasing decisions.
Truly, cost is not the most important factor. Above all else. For example, if entrepreneurs take a look at their own purchasing decisions. They probably are not driving the least expensive car. Or are not wearing the least expensive shoes.
And are not using the least expensive phone. Therefore, they probably made purchases. Based on other important factors. Such as in a car, comfort, style. Or even something like fuel economy or cargo space.
Perhaps resale value, or how long the vehicle will last. Once the final payments are made. Almost never, someone will buy. The least expensive car just to save money. And while there are people who purchase the least expensive car.
They often had many things factor into their decision. Over and above cost. Therefore, they should apply those same values to their own business. And while cost might factor in to a consumers purchasing decision. It is not going to be the only or the first factor that they consider.