Edmonton Business Coach | 1 Thing To Help Customers Find You
It is of utmost importance says Edmonton business coach. That an entrepreneur is advertising and marketing their business. Without advertising initiatives. Customers do not know that a business exists.
However, it is very difficult. For entrepreneurs to understand. At least without help, what the most effective. Forms of advertising their business would be. They face a plethora of decisions and advertising abilities.
From large marketing efforts. Such as television, radio or billboard advertising. To very fancy sounding marketing initiatives. Such as wrapping a city bus. Or doing a large online marketing and advertising campaign.
Even things like buying Google ads. Or taking out a newspaper ad. Seems very daunting. Especially when looking at the cost of all of it. It is true says Edmonton business coach, advertising is expensive.
But without advertising. Entrepreneurs basically cannot find customers. And while the rule of thumb is that entrepreneurs should spend. 10% of their yearly revenue. On marketing and advertising, in the first years of business.
Not only does a business owner not have money. To put towards marketing their business. But they also do not have a yearly revenue. To base that advertising budget on. Because they have very little money.
And very little time, Edmonton business coach aims. To help their clients leverage both. And get as effective marketing and advertising. For as low-cost as possible. Then, as they grow.
The entrepreneur can put more money. Into their marketing initiatives. The first step, is getting a Google business listing. Not only is this free. But it gives a business a Google presence immediately.
Many entrepreneurs may wonder why. They should worry so much about being found on Google. But not only is it the largest search engine in the world. Larger than all of the other search engines combined.
But it is the search engine of choice. By the majority of customers. Who are looking for products and services to buy. In fact, 88% of consumers. Go to Google. When they are ready to buy a product or service.
And out of those consumers, most of them. Look at Google reviews as well. Therefore, not only should an entrepreneur have a Google business listing. But they should focus on. Getting as many Google reviews, as quickly as possible.
That way, when they do open the doors to their business. They will not only have an online presence. All without having to pay for. And exorbitantly expensive website says Edmonton business coach. But they also will have Google reviews.
In hopes of convincing their ideal and likely buyers. To purchase products and services from them. Instead of their competition. They simply need to ensure that they take the few minutes. Of filling out the listing page.
Waiting for the postcard in order to verify the listing. And then ensure that their address is on the listing. So that they can appear in map search results. The sooner an entrepreneur does this says Edmonton business coach. The more likely they are to find customers faster.
Edmonton Business Coach | 1 Thing To Help Customers Find You Now
Growing a business is hard work says Edmonton business coach. And it requires an entrepreneur to become an expert. In many things that they likely. Did not have any experience in.
Entrepreneurs usually start their own business. Because they are very passionate about the industry that they are in. They are likely experts in the industry that they have started a business in.
That does not mean that expertise. Will translate into being a flawless business owner. Not only do they have to be good at things like administrative tasks. Bookkeeping, and accounting. They also must know how to hire staff, like and HR manager.
And they have to become an expert. In sales and marketing. In fact, an entrepreneur. Is going to be there companies first salesperson. The fact that most entrepreneurs do not get into business. So that they can become salesman.
Therefore, there are a lot of tasks. That are uncomfortable. And outside of an entrepreneurs comfort zone. But Edmonton business coach says they must take on these roles. And do them consistently. Or else, they could risk losing their business.
One of the first things that they should learn. Even before they look at administrative task. And even before they do things like hire staff. And refine their products and services. Is advertise their business.
Marketing and advertising initiatives take a significant amount of time. In fact, most experts will say. That any marketing initiative will take. Between six months to a year. In order to become effective.
Therefore, the sooner an entrepreneur can start advertising their business. Even before their business is open, the better. A good rule of them to think about. Is if an entrepreneur wants to be busy in a year.
They should start advertising today. If they want to be busy today. They should have started a year ago. In fact, the most effective companies. That grew extremely fast. Understood this very clearly.
And were already marketing their business. Before the doors to their business opened in the first place. Not only do they need to start marketing their business. But they also need to be very consistent in that as well.
Not only do their potential customers. Need to see an ad 4 to 7 times. Before will take action. They need to see it within a short timeframe. Otherwise, they will forget that they saw the ad in the first place.
If an entrepreneur is not consistent with their marketing. Starting one month, and stopping the next. There marketing efforts will take twice as long. And cost twice as much to be effective says Edmonton business coach.
To find out what marketing initiatives are best. Especially for a business that is just starting out. They can sit down with Edmonton business coach. Are offering free one hour consultations for all business owners.
They will tell entrepreneurs what they can do today. To start generating more business for themselves. And all of the other things they do to help businesses succeed.